Three days in Kielce were marked by conversations by the machines, concrete arrangements, and meetings that genuinely translate into cooperation. AGROTECH 2026 was especially important for us — it was the first time we presented the brand after the rebranding, while at the same time entering the company’s 35th anniversary year.
In Kielce, the most valuable part was the conversations held without rush, surrounded by machines and within the real context of customer needs. This form of contact makes it possible to clarify expectations more quickly, dispel doubts, and move toward concrete arrangements.
That is exactly why trade fairs still have such great value — they help organize previous discussions, speed up decisions, and build relationships that remote contact cannot replace.
A face-to-face meeting shortens the distance, makes it easier to understand needs, and allows a faster transition from questions to real decisions.
At the JAR-MET stand, there was no shortage of conversations with business partners and people we have been working with for years. Equally important were the meetings with new contractors, who were able to see the brand in its refreshed form for the first time.
This year’s AGROTECH was important to us not only from a business perspective. It was also a moment to show that the new visual identity is part of the brand’s broader development — coherent, modern, and built consistently.
AGROTECH 2026 was more than just another edition of the trade fair for us. Two important moments came together there: the company’s 35th anniversary and the first presentation of the brand after the rebranding.
That is why this report has a special character. It is a record of three days of conversations, presentations, and meetings that best capture the atmosphere of this year’s presence in Kielce.
The company’s 35th anniversary and the new version of the brand made AGROTECH 2026 a symbolic opening of the next stage.
Thank you to everyone who stopped by our stand, came back with more questions, and took the time to talk.
See you next year!
